Ruff Sqwad Arts Foundation: A Change 4 All

© Lilymay Bella – Prince & Ebs co-founders of Ruff Sqwad Arts Foundation 

About this record

This record details the background of Ruff Sqwad Arts Foundation, the history of the UK Garage and Grime music scenes and reflections from local young people on the legacy of the London 2012 Olympic games on their community and the impact it had on their lives.


About Ruff Sqwad

Listen to the audio clip for the background to Ruff Sqwad.

A Bit About UsOPEN

So my name is Ebbs aka Slix, I’m one of the founding members of Ruff Sqwad.  I’m considered a grime pioneer and I’m just passionate about supporting young people.  The Ruff Sqwad Arts Foundation started in 2017, it was really a result of a lot of the stuff we saw in our local community.  So we actually work in the same communities that we grew up in, we’ve got lived experience.  We’re musicians.  And we know about the importance of youth work and youth clubs.  And if we didn’t have youth work and  youth clubs when we was growing up we wouldn’t have been able to do what we done.  They were the space for us to kind of hone our skills, learn about music, learn about the industry, meet new people, building confidence and self-belief.  All of those attributes we owe them to youth clubs and youth work.  So that’s kind of where it started and how it started.


Grime Pays

Grime Pays is an intensive music programme run by Ruff Sqwad for young people from less advantaged backgrounds. We will shortly be releasing a film which showcases some of the talent from the Grime Pays programme.


A Change 4 All documentary

Ruff Sqwad Foundation facillitated a youth-led documentary called ‘A Change 4 All’ which uncovers stories from communities across Newham that highlights views on the legacy of the London 2012 Olympics games.

In the film, sixteen-year-old Ella – a graduate of Ruff Sqwad’s Grime Pays programme – interviews people from across four Newham communities: the Royal Docks, Stratford, Forest Gate and East Ham and asks what impact if any, the Olympics has had on their lives over the last decade.

‘A Change 4 All’ was informed by research into the history of Newham such as the ‘Young People’s View of Regeneration in North Woolwich‘ documentary by Phil Cohen.

Garage, Dubstep and Grime music

‘A Change 4 All’ incorporates homegrown UK music genres, and east London – where Ruff Sqwad are based –  has long been recognised as a pioneering environment and breeding ground for those genres.

Deja Vu FM was a pirate radio station that stood on Waterden Road in Stratford for over twenty years. It was renowned for being a vehicle for the voice of marginalised black youth in London and was instrumental in the development and establishment of the Garage, Dubstep and Grime music genres and the careers of artists such as Wiley, Skepta, Lethal B, Ghetts, Kano, Newham Generals and Ruff Sqwad themselves.

For Ebs & Prince the demolition of Deja Vu FM to make way for Olympic-associated development was a bitter pill to swallow. They felt that their comminity was greatly affected and wanted to understand people’s thoughts regarding the socio-economic impact, as well as the benefits, challenges and aspirations for the future following the 2012 Olympic Games.

As a rapidly developing borough, they also want to delve into the psychological impact to understand changes to the wellbeing of the community in Newham following the large-scale regeneration over the past decade.


The Process

The Ruff Sqwad Arts Foundation worked with a diverse group of young people from across from Newham as well as surrounding boroughs on this project, here are some of the key contributors:

“Living in the North Woolwich area it is important for me to be part of the project as I know people with mixed views on the Olympics but I personally feel that not much has changed, people are being killed everyday day and there are still not many opportunities of people my age to get off the streets and do something they're interested in."

E Kwame | Photo © Ella Ingrid

E Kwame in grey tracksuit and black baseball cap

“I'm so happy to be a part of this project! I've always wanted to conduct interviews all my life, I've never done this in documentary style before so its new to me but I'm willing to learn. So excited right now I swear!”

Ella | Photo © Aladdin Benberna

“Taking on this filming directing role for me means so much because it's a project with a purpose and it's for the people!”

Aladin | Photo © Lilyman Bella


The young people interviewed individuals from across four Newham neighbourhoods: Royal Docks, Stratford, Forest Gate and East Ham. They interviewed people from different age groups to gain a range of perspectives.

Interview at WestfieldOPEN

A1: I am Katie and I’m twenty from Essex.

A2: I’m Rhianna, I’m eighteen and I’m from Yorkshire.

A3: I’m Sheila and I’m eighteen from East London.

Q: And how long have you lot all been living in Newham?

A1: For about almost a year.

A2: The same.

A3: Same.

Q: So all of you, okay. And what do you guys remember of the 2012 Olympics that took place here?

A1: Just like I watched it on TV, so it was just what was publicly broadcasted.

A2: I remember the football ‘cos that’s all my family watch.

A3: I remember I went to some event that I got for free, it wasn’t like the proper Olympics but it was like a pre moment that they did.

Q: So you feel like you are directly connected to the Olympics in a way, and what was the response from the community around you guys while it was going on?

A1: Back home there were a lot of parties and stuff and then it kind of brought the family together to watch the Olympics and support everyone.

A2: Yeah, there was lots of parties and flags up and like things in windows, so it was quite good.

A3: I feel like it was quite a happy time for like London. People seemed to proper connect at that time and I feel like it’s not the same as it was.

Q: Was there anything negative that came with it in terms of your community, did anyone have anything bad to say about it:

A1: No, not really.

A2: No.

A3: Not that I remember at all.

Q: So you guys lived here after it happened and there was a lot of developments that came along with the Olympics, do you think that’s impacted your experience being here?

A1: Yeah, definitely drew me to living here because of the Olympic Park and the stadium and the swimming.

A2: Yeah ‘cos it looks a lot different than it did before the Olympics and it’s a lot nicer.

A1: Yeah.

A3: No, I think I wasn’t too keen about living in Stratford but I think that Olympic Park and everything like this side kind of definitely brought me here.

Q: Do you think that the facilities as well, that came along with it, has it been positive for other people as well, not just yourselves?

A1: I feel like it makes it easier to access fitness with the stadiums and the swimming pool and everyone thinks that because the – like the Olympic people swum there, like you want to go there too.

A2: Yeah, also brings a lot more people to here ‘cos there weren’t before.

A3: I was going to say, it makes it a lot more like family friendly I think. It makes Stratford seem more of a nicer area when there are places that aren’t so happy and nice.

Q: All that being said, what do you think the legacy of the Olympics is to you guys?

A1: Just bringing people together really.

A2: Yeah, I just like seeing all the sport.

A3: Yeah, just bringing a sense of community and positivity with loads of different people.

Q: Thank you so much, that’s amazing.


The Music 

Ten young people took part in a number of studio sessions at a recording in east london. They were taught how to compose and write music based around community perspectives on the legacy of the London 2012 Olympics games.

Senior youth workers were involved in the preparatory workshops to help identify the support that was needed at any stage due to the potential sensitivity of the topics in the writing process.

These workshops were used to provide a space for young people to express themselves prior to the filming.

 

Photo © Asani Kehinde


The Showcase

The Silver Building © Lewis Khan


Ruff Sqwad Arts Foundation have organised “A CHANGE 4 ALL” – a free film screening and music showcase on 24th June 2022 at the Silver Building in the Royal Docks in Newham (pictured).

Everyone is welcome, especially those from Newham. For more details, see the link below.


2022 Event
Friday 24 June 2022, 6-10pm
Silver Building

Join us for film a film screening and Grime performance showcase FULL DETAILS +

Additional record details

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September 2025